ContentWise Selected To Power Personalized UX and Search for Telefonica’s Video Services in Latin America

  • The ContentWise solution is to provide Telefonica’s video services in Latin America with personalized user experience, content discovery and search
  • The ContentWise solution is integrated with Telefonica’s video distribution platforms in 12 Latin American countries
  • Scope includes VOD, Live TV and Catch-up

April 10, 2018, Los Angeles, USA – Telefonica, the global broadband and telecommunications provider with operations in Europe, and Central and South America selected ContentWise, the TV UX automation, personalization, analytics and metadata experts, to power personalized recommendations, content discovery and search for its Latin America multiplatform video services.

Telefonica operates its video services under the Vivo TV and Vivo Play brands in Brazil and Movistar TV and Movistar Play brands in Chile, Peru, Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Nicaragua, Panama, Uruguay and Ecuador.

ContentWise integrates into Telefonica’s multiscreen VOD, Live TV and Catch-up offering across Latin America. The software powers personalized recommendations, intelligent search and content selections based on a viewer’s profile and preferences.

Thanks to the testing and performance analytics capabilities built-in into ContentWise, Telefonica’s editorial staff will be able to experiment with various editorial strategies and measure or simulate business outcomes. Through this approach, Telefonica will be able to continuously improve the user experience and the performance of content personalization.

“We are very proud that Telefonica decided to partner with ContentWise to provide the technology behind personalized search and recommendations for its video services in LATAM,”

said Paolo Bozzola, CEO of ContentWise.

“Telefonica is a tier-1 operator with a global footprint that has embraced user experience innovation as a key driver in its offering and service design.”

“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With ContentWise solution, we can offer viewers, usually overwhelmed by the content offer choice, personalized and simplified user experiences”

said Pablo Antolín, Telefonica’s Product Manager for LATAM Video Platform.


About ContentWise

ContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, Telefonica and TrueVisions.

Visit www.contentwise.tv to learn more about ContentWise, or on @contentwisetv

About Telefónica

Telefónica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. As a growing company it prides itself on providing a differential experience based both on its corporate values and a public position that defends customer interests. The company has a significant presence in 17 countries and almost 344 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its shares are traded on the Spanish Stock Market and on those in London, New York, Lima, and Buenos Aires.

More information about Telefónica: www.telefonica.com