• Tan joins ContentWise from ADB Global, with over 20 years experience with broadcast, pay-TV and OTT operators
  • With extensive experience in the APAC market, Tan is uniquely positioned to drive growth for ContentWise in the region

September 7th, 2017, Los Angeles, USA – ContentWise, (IBC Show Hall 14, 14.K05) the TV UX automation, personalization, analytics and metadata expert, has today announced that it has appointed Jeff Tan as its Vice President of Sales for the Asia Pacific Region.

Tan joins the ContentWise team from ADB Global, a leading provider of advanced innovative solutions for personal TV, business TV, broadband and Internet of Things (IOT). With over 20 years of experience in managing and driving solutions for traditional broadcast, pay-TV and OTT providers, Jeff brings a unique perspective on the dynamics of the region, and will drive the ContentWise sales effort across the APAC market.

Jeff has held several sales management positions with companies such as SeaChange, Verimatrix, Conax, Irdeto Access and Amino Communications, where he was instrumental in penetrating into several key tier-1 operators in the region.

“I am thrilled to take on the role of Vice President of Sales, APAC at ContentWise. I’ve been aware of ContentWise’s pioneering work in search, discovery and UX automation in the last few years. The company is a real game changer in employing machine learning to automate and personalize the user experience,”

Tan said of his appointment.

He continued; “I’m looking forward to helping APAC TV operators increase their user retention, ARPU and margins to stay competitive in this ever shifting entertainment landscape.”

Jeff’s appointment comes hot on the heels of a number of strategic new hires by ContentWise to bolster its global sales team and boost further international expansion. The new additions to the ContentWise team strengthen the company’s efforts to extend its position in key markets and new regions. Earlier this year Francisco Sibauste joined the ContentWise team to direct the sales effort in Latin America, while Karen Marriot was appointed to lead the sales team in the USA, West Region, with two further senior sales roles appointed in Europe.

“ContentWise is on a clear growth trajectory. We will benefit enormously from Jeff Tan’s deep knowledge and understanding of the issues that leading operators face, and how we can provide the most effective solutions to support them,”

said Paolo Bozzola, CEO, ContentWise.

“By bringing Jeff’s experience of the Asia-Pacific market into our senior team, we will accelerate our vision to put user experience management at the center of TV’s digital transformation”.

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About ContentWise

ContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, and TrueVisions.

For further information please contact:
Darcie Farrell
Platform Communications – For ContentWise
Tel: +44 (0) 20 7486 4900
darcie@platformcomms.com