ContentWise brings unprecedented control to configure UI layout elements and carousels without any need for client software updates or releases. Operators control how UI elements are populated, create templates for different section of the end user interface, differentiate UI behavior by device type. The Layout Editor determines what to show for each slot of a carousel, while, through the Layout Scheduler, operators plan automatic layout switching and smart reordering of UI blocks at various times of the day or week.
Management of the entire service layout across platforms is managed through simple, visual interfaces in the ContentWise management console in just a few minutes and results in the immediate deployment of the new UI configuration to all users on all supported platforms, apps and STBs.
ContentWise automatically creates content carousels that are unique to each viewer. Leveraging its metadata processing engine and recommendations algorithms, it creates personalized genres such as “Uplifting movies about teamwork” or “American movies starring Tom Hanks” or “French comedies set in Paris”. It then inserts carousels in the browsing interface automatically.
The discovery experience must be device-specific because of user habits and device constraints such as form factors, screen resolutions, user interfaces. Device Adaptation allows sophisticated presentation strategies that stimulate discovery and exploration. ContentWise Layouts enable drag-and-drop templating of recommendations presentation that adapt intelligently to different device types and usage patterns, with business rules applied to specific devices to influence behaviour (e.g. prefer short-form content on mobile devices).
ContentWise natively supports bookmarking, user controlled lists and content queueing, making it extremely easy for operators to deploy basic UX personalization features without any need to build such capabilities into individual front-end apps or STBs. A users compile and curate their personal lists, queues and bookmarks and rate content, ContentWise learns more about the individual user or household preferences to improve its recommendation accuracy.