ContentWise analytics makes it easy to measure the impact of recommendations on your content catalog and programming performance. Through a simple interface, operators can measure the lift in consumption, sales, conversions and ARPU generated by various recommendation and UX strategies against control groups. Operators can easily segment the customer base and target the analysis against specific demographics or behavioral criteria.
Predictive Content Planning empowers editorial and licensing teams to uncover hidden value in their already licensed assets and in long-tail content. It helps them analyze what catalog items have the highest conversion potential, estimate user engagement and activity if a certain item would be recommended or promoted, drive licensing extension or acquisition decisions based on actual production performance and develop optimal content acquisition plans.