Monetization, Revenue Optimization
and Analytics

ContentWise helps operators manage marketing KPIs, by allowing to act on revenue, profitability and retention based on each operator’s business model.

ContentWise Business Rules enable operators to control recommendation output to push selected content, up-sell revenue-generating content, cross-sell other media such as ringtones, music or games. Business Rules allow to target recommendations based on demographic, pricing, behavioral and time-of-day criteria.

Business Rules Engine

Business Rules allow to target recommendations based on demographic, pricing, behavioral and time-of-day criteria. In actual live deployments, ContentWise recommendations have increased VOD sales by 15%, revenue by 25% and subscriber retention by 40%.

Revenue/KPI optimization

ContentWise provides marketing department with a simple and effective tool to manage and implement marketing campaigns and promotions. Marketing managers can easily set business rules, push or filter content according to predefined and dynamic campaign goals and target user clusters.

Advertising and Cross promotions

ContentWise provides the vital mechanisms to market, promote, and execute campaigns on the
catalogue of assets available. ContentWise uses its knowledge of user preferences to produce
advertising cross media promotions, enabling the service providers to target each customer profile more effectively.

Recommendation performance Analysis

Insights Analytics ship with standard reporting capabilities that help operators understand how quickly recommendations produce alift in views and sales, which content is most popular among a certain demographic group, which content should be planned in the catalog and other critical insights.

Real-time Analytics

ContentWise 4.0 includes a completely overhauled real-time analytics module. ContentWise Insights Analytics enable operators to monitor the performance of “natural” recommendations and the effectiveness of Business Rules against KPIs. Metrics include views, engagement, demographics and recommendations lift metrics.

Metadata Processor

ContentWise natively supports the industry-standard metadata formats such as CableLabs, Tribune Media Services, TV-Anytime, XMLTV and Onix as well as custom-format metadata using custom-built ETLs. Operators can easily create run-time semantic rules to enhance and enrich metadata.

Catalog partitioning management

ContentWise supports the definition of multiple catalog partitions, to enable fine tuning of the algorithms for each single domain and cross-domain recommendation configuration. Automatic rules can be defined to insert items in the correct partition, resulting in easy management of large and heterogeneous catalogues.

Household and personal profile management

ContentWise native data model handles household – individuals hierarchies generated by users themselves, or imported as predefined user profiles created by operators. The system generates relevant recommendations to households and individuals according to their respective profiles and devices such as STBs, PCs, tablet devices or mobile phones.