Sky Italia OTT VOD with ContentWise recommendations

November 17, 2014, Milan — ContentWise™, the personalization, discovery and recommendations solution for digital TV content, announced today that Sky Italia has selected its discovery solution to power personalized recommendations for Sky Online™, Sky Italia’s recently launched online video service. The ContentWise solution enables Sky Italia to offer subscribers of its Sky Online service an intuitive, personalized experience that combines discovery, content recommendations and viewing like never before. It will be deployed as part of a systems integration project managed by Ericsson.

Sky Online provides subscribers with access to a broad content catalog, including movies, sports and TV series. The entire offering will be available online to create an enhanced viewer experience accessible from any device.

“Creating amazing entertainment experiences always means putting the customer first,”

said Pier Paolo Tamma, CIO, Sky Italia.

“As viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWise’s solution makes this vision a reality.”

The ContentWise solution offers Sky Italia complete management of Sky Online through use of its powerful multi-device content publishing tool, which enables content curators to deliver targeted video recommendations. The solution also offers advanced interactive analytics, providing valuable insights such as recommendations effectiveness and user engagement, giving Sky Italia more visibility and control over the user discovery process.

“The inspiration for ContentWise has always been to make it easy for service owners to put the user at the center of the entertainment experience, offering a one-stop-shop for personalized discovery and enabling continuous improvement of the experience,”

said ContentWise CEO, Paolo Bozzola.

“We are proud to be partnering with Sky Italia, one of the most high-profile pay-TV operators in the world, to introduce discovery experiences that are set to expand its multiscreen content innovation and increase revenues.”

The ContentWise discovery solution enables broadcasters and pay-TV operators to deliver highly personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) and optimize monetization of their licensed digital assets.


About ContentWise

ContentWise adds personalization to any multi-screen TV service.

ContentWise is the personalized discovery and recommendations software for cable, satellite, broadband, IPTV and streaming video operators. ContentWise works with CMS platforms and front-end applications — on VOD, linear and pay TV — to deliver a personalized experience to end users and to provide management tools, reporting and analytics to content acquisition, marketing and editorial teams.

ContentWise global customer base includes leading operators such as Mediaset, Sky and TIM Brasil. ContentWise is a business unit of Moviri, leading provider of data mining and optimization solutions for enterprise IT systems and digital media.


About Sky Italia

Sky Italia is the Italian pay TV platform wholly owned by 21st Century Fox. Born in 2003, its customer base has grown very quickly and in June 2014 the subscribed families have reached  4 million 73 thousands. Sky currently offers more than 170 thematic and pay per view channels, with a rich offering of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of more than 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record one’s favorite programs and to access the Sky On Demand service, whereas with Sky Go subscribers can watch on the move a wide selection of Sky’s channels and on demand contents.

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